Why Use a Service such as myDataQuotes.com?
Using a service such as myDataQuotes.com may save you not only time and money but may also increase your conversion percentages when conducting a sales campaign. How?
Mailing lists - the reality
Whether it is via conventional mail or email, the list is the primary means by which you deliver a text-based proposition to your prospects.
Little is more frustrating than finding out after use that the list you have used contains numerous problems. Not only have you perhaps lost opportunities to ensure that your proposition reaches a prospect and potential live lead but the 'exception handling' processes can be both time consuming and expensive. In some cases you may even fall foul of legislation.
These problems are not imaginary. A poorly constructed list can generate major headaches including:
- dead addresses and returns;
- the use of addressees who are deceased or under-age;
- duplicates;
- inappropriate deliveries (eg. student loan propositions sent to people of advanced age);
- the use of incorrect names, titles, honorific, gender identifiers, etc.
None of these things are likely to create a good impression with individual recipients or secure an enhanced professional reputation in the market place for your company.
Our service - getting it right
A mailing list is a constantly evolving thing because the core data upon which it is based changes over time as people move or become married etc. The mailing list has to be capable of being 'cleansed' and updated to reflect those changes so that it represents the best possible accuracy at the time you use it.
Our service can be used to provide accurate lists segmented as required and with all data having been verified prior to use. These can include things such as insurance policy renewal dates and so on.
Alternatively they can typically take your existing 'in-house' mailing lists and subject them to validation prior to their use in your campaigns. This can include checks on all key indicative fields such as occupiers, names, ages, DOBs, postcodes and de-duplication.
Proposition and delivery
In the final analysis, it doesn't matter how good and overwhelming your proposition is, if you can't get it to the right people then it may as well stay on your shelf.
may help you achieve that and make your campaigns a success. Getting further information may prove to be a good investment of a few minutes of your time.
Our service may help you achieve that and make your campaigns a success. Getting further information may prove to be a good investment of a few minutes of your time.
Mailing List Quality vs. Data Card Quality
It's simple. A data card is the marketing document that describes a mailing list.
A quality data card does not guarantee a quality mailing list, but you can have a top quality list that is neglected from a marketing perspective (i.e. a poor quality data card). First impressions count, and the data card is most often the first impression that a broker or mailer receives when researching new test lists for a direct marketing campaign.
To be blunt -- you wouldn't serve a T-bone on a trash can lid, would you?
I'm not sure everyone thinks this way when it comes to data cards. The t-bone steak represents a quality mailing list with an exceptional test to continuation ratio. The trash can lid represents a neglected data card for that same mailing list. Think about this analogy from the perspective of a listbroker or mailer.
You select a mailing list of active subscribers that matches your customer profile. The mailing list is marketed by a credible list manager with industry knowledge, a proven track record for customer service, and a diverse portfolio of quality response list titles. Futhermore, the mailing list you selected is known for its success in delivering above average response rates and lifetime value. You are ready to add this list title to your client's new test recommendation.
Not so fast! You notice that the data card has not been updated in over 6 months. Furthermore, you are ordering a monthly hotline so you have no idea what range the counts will be in.
Needless to say, you're likely to question the validity of the information. You may wonder if the mailing list is still available for rental, or you may find out that the owner of the data card is no longer the list manager because they lost the business to a competitor and never deactivated their version of the data card. That's obviously not something the former list manager would want to promote in the public domain, but it happens.
So, what's the take-away in all of this? It's simple. Keep your data cards up-to-date with quality information on all of the list research channels, especially in the public domain where your content is most visible.
Choosing a mailing list company
With thousands of good lists to choose from, a list company can help you find the best list by understanding your target market. Chances are that, if you have specific details for the list that you want, they can find one for you. By using the various selects available to target your search, a list company can work with you to closely define the type of prospect you are trying to reach.
If possible, look for a list & data company who has experience working with clients who target the same type of customer you're trying to reach. Based on feedback from previous customers, these companies can have a more thorough understanding of available lists and first hand knowledge of what has worked and what hasn't.
Most list companies do not offer design and mailing services with their lists and instead recommend full-service firms that can help you get your materials into your customers' hands. However, there are some full-service list companies that will help with the design and analysis of your collateral, management of your in-house list and control of your database.
A reliable mailing list broker is NOT out for the quick sale. They will not promise you a list that they can't deliver. If your list requirements are too narrow with various selects, it may be difficult to create one for your marketing efforts and the list company will help you to broaden your search to create an effective list.
Also, ask the broker about their customer service and satisfaction policies. List & Data companies ultimately stand behind their services should the list have problems. Whilst rare, problems can include excessive outdated or incorrect listings, or a list created using the wrong filters. If you get anything other than the list purchased, the list company should do whatever it takes to replace it immediately or provide a full or partial refund.
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